How to Involve Parents in School Fundraising Campaigns Print E-mail

Most parents of school-aged children will be asked to assist with a fundraising campaign at some point in their lives. It comes with the territory. While many parents embrace the opportunity to stay involved in their children’s educational experiences, some parents are not as eager to invest their time and energy into school fundraising campaigns.


Getting parents involved in fundraising for a school or club can be a daunting task for any fundraising chair. Instead of annoying parents with extensive details and logistics of a campaign, organizers should emphasize the valuable bonding opportunities that fundraising presents to busy families. Parents who support their children’s fundraising efforts can be instrumental in helping you reach your financial goals. Here are three meaningful ways to promote parental involvement in student fundraising campaigns.

social media fundraising
Encourage Social Networking
Sites like Facebook and Twitter have made it easy for parents to alert their friends and colleagues about fundraising campaigns. Instead of sending out mass emails that are likely to be marked as spam, parents can quickly update their profiles with pertinent fundraising information. Better yet, ask them to have their children update their profiles for them. Friends and family will be touched by a child’s endearing efforts to seek donations for an important cause.


Host A Meet-and-Greet
Parents are more willing to offer their assistance when they understand what is requested of them and feel that their efforts are appreciated. Hosting a simple ice cream social or pizza party for parents is a good way to inform them of the fundraising details. A meet-and-greet also allows them to meet other parents and stay connected to the group. Parents who feel a close bond with the group are more determined to help the organization meet its financial goals.

Get the Students Excited
A child’s enthusiasm is contagious. Students who are excited about fundraising can persuade even the most reluctant parents to help them succeed. Fundraising chairs can also offer students a small incentive, such as a gift card or commemorative plaque, for selling a certain number of items. They’ll be excited to work towards a goal, and their parents will be more interested in supporting the campaign if there is a prize at stake.

Getting parents excited to support their children in their fundraising efforts is the key to any successful campaign. Show students and parents that you value their support and you’ll only deepen their commitment to your cause.


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