It’s no secret: More and more potential supporters are concerned about whether organizations use their donations in an efficient and environmentally responsible manner.

Showing your supporters that your organization is working to minimize its environmental footprint will not only demonstrate that your organization is reponsible, but will also help make you stand out above the rest.

See how far a Paris-based agency went in creating a green mailing.

As part of your green mailing, take it a step further with reusable envelopes for reply mail.

Take care in considering the environment in your fundraising efforts and your supporters will take extra care in considering you.

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