We thought this blog post had some good advice on how non-profits can change the nature of what it means to support a charity.

You don't have to abandon the traditional ways of doing marketing, but you do have to turn donors into patrons in order to win big.

Read Seth Godin's "I gave at the office" post. 

Seth Godin is a marketing guru who writes the most popular marketing blog in the world. He is also the author of best selling marketing books, and the founder of squidoo.com.

Happy Insightful Reading :-)